The contest was promoted on a large scale through television promos on CNBC TV18, CNN IBN, Awaaz, CNN IBN, IBN Lokmat, magazine advertisements in Better Photography, Overdrive, T3, Chip, AV Max, Better Interiors, Entrepreneur, Burrp, Noise Factory along with banner ads across web18 sites including In.com , moneycontrol.com , ibnlive, ibn khabar, cricketnext.com. Social media was targeted and the contest was highlighted on facebook and twitter with various continuous promotions across Club Mahindra properties through banners, standees and fliers.
The entries were collected through a dedicated website (http://betterphotography.in/funframes/ ) as well as physical print entries by post were accepted. The last date for receiving the entries was November 15 and the magazine received an overwhelming 6,000 entries from towns and cities all over India.
Better Photography editor, K Madhavan Pillai said, “The number of entries was incredible and to receive a response from the smallest towns to the biggest metros in India was astonishing. We plan to conduct many more opportunities through photography to explore the talent and capabilities of the people of India.”
Renowned photographer Madhur Shroff has been bestowed with the responsibility of selecting the final six entries that would go ahead to participate in the final face off.
The face off would require the participation of the families so the finalists would get an opportunity to stay with them at Club
Mahindra in Coorg. The winner of the final face off would be announced on December 7 at an event in the Club Mahindra property in Coorg.
Source: http://ibnlive.in.com